GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Non-Alcoholic » Reed's Inc (OTCPK:REED) » Definitions » Profitability Rank

Reed's (Reed's) Profitability Rank : 2 (As of Dec. 2023)


View and export this data going back to 2006. Start your Free Trial

What is Reed's Profitability Rank?

Reed's has the Profitability Rank of 2. It has had trouble to make a profit.

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is based on these factors:

1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank

Reed's's Operating Margin % for the quarter that ended in Dec. 2023 was -42.32%. As of today, Reed's's Piotroski F-Score is 2.


Competitive Comparison of Reed's's Profitability Rank

For the Beverages - Non-Alcoholic subindustry, Reed's's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Reed's's Profitability Rank Distribution in the Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Reed's's Profitability Rank distribution charts can be found below:

* The bar in red indicates where Reed's's Profitability Rank falls into.



Reed's Profitability Rank Calculation

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Reed's has the Profitability Rank of 2. It has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.

Profitability Rank is based on these factors:

1. Operating Margin %

Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.

Reed's's Operating Margin % for the quarter that ended in Dec. 2023 is calculated as:

Operating Margin %=Operating Income (Q: Dec. 2023 ) / Revenue (Q: Dec. 2023 )
=-4.949 / 11.693
=-42.32 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

2. Piotroski F-Score

Warning Sign:

Piotroski F-Score of 2 is low, which usually implies poor business operation.

The zones of discrimination were as such:

Good or high score = 8 or 9
Bad or low score = 0 or 1

Reed's has an F-score of 2. It is a bad or low score, which usually implies poor business operation.

3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.

Good Sign:

Reed's Inc operating margin is expanding. Margin expansion is usually a good sign.

4. Consistency of the profitability

5. Predictability Rank


Reed's Profitability Rank Related Terms

Thank you for viewing the detailed overview of Reed's's Profitability Rank provided by GuruFocus.com. Please click on the following links to see related term pages.


Reed's (Reed's) Business Description

Traded in Other Exchanges
N/A
Address
201 Merritt 7, Norwalk, CT, USA, 06851
Reed's Inc sells Ginger Beer brand. The company's portfolio of handcrafted, all-natural beverages is sold in over 45,000 outlets nationwide including the natural and specialty food channel, grocery stores, mass merchants, drug stores, convenience stores, club stores, and on-premise locations including bars and restaurants. The company's two core brands are Reed's, which includes Reed's Craft Ginger Beer, Reed's Real Ginger Ale, Reed's Mules, and Reed's Hard Ginger Ale; and Virgil's Handcrafted sodas.
Executives
John Bello director 201 MERRITT 7 CORPORATE PARK, NORWALK CT 06851
Shufen Deng 10 percent owner ROOMS 3006-07, CHINA RESOURCES BUILDING, 26 HARBOUR ROAD, WANCHAI, HONG KONG K3 000000
D&d Source Of Life Holding Ltd. 10 percent owner ROOMS 3006-07, CHINA RESOURCES BUILDING, 26 HARBOUR ROAD, WANCHAI, HONG KONG K3 000000
Union Square Park Capital Management, Llc director, 10 percent owner, other: See Remarks 1120 AVENUE OF THE AMERICAS, SUITE 1512, NEW YORK NY 10036
Christopher Scott Burleson officer: CCO 6527 LEDERER AVE, WEST HILLS CA 91307
Thomas Wayne Kosler director 39919 N. 102ND ST, SCOTTSDALE AZ 85262
Leon Michael Zaltzman director, 10 percent owner, other: See Remarks 1120 AVENUE OF THE AMERICAS, FLOOR 15, NEW YORK NY 10036
Union Square Park Gp, Llc director, 10 percent owner, other: See Remarks 1120 AVENUE OF THE AMERICAS, 15TH FLOOR, NEW YORK NY 10036
Union Square Park Partners, Lp director, 10 percent owner, other: See Remarks 1251 AVENUE OF THE AMERICAS, 34TH FLOOR, NEW YORK NY 10020
Rhonda Kallman director 42 BROOK STREET, SCITUATE MA 02066
Thomas J. Spisak officer: CFO 201 MERRITT 7, NORWALK CT 06851
Snyder Norman E. Jr. officer: COO 88 GREY ROCKS ROAD, WILTON CT 06897
Richard H. Hubli officer: COO 36 ROCKHOUSE ROAD, WILTON CT 06897
Joann Christine Tinnelly officer: INTERIM CFO 11/22/19 -12/1/19 19 NORTON LANE, OLD GREENWICH CT 06870
Lewis Jaffe director 201 MERRITT 7 CORPORATE PARK, NORWALK CT 06851